Simple strategies to improve your online visibility and get found by customers
If you're a small business owner, you’ve likely heard the term SEO (Search Engine Optimization)—but what does it really mean, and how can you use it to grow your business?
The good news is: You don’t need to be an expert or have a big budget to start seeing results. With a few simple strategies, you can make your business more visible on Google and bring more customers to your website.
🚀 What is SEO (Search Engine Optimization)? SEO is the process of improving your website so it appears higher in search engine results when people search for things like:
“best bakery near me”
“affordable home cleaning Amman”
“custom t-shirts Jordan”
Better visibility = more traffic = more customers.
✅ Why SEO Matters for Small Businesses Cost-effective: Organic traffic is free
Local exposure: Helps you reach nearby customers
Trust-building: Higher rankings mean more credibility
Long-term growth: Good SEO compounds over time
📌 1. Set Up and Optimize Your Google Business Profile For local SEO, this is essential.
How to do it: Go to Google Business and claim your listing
Add your business name, address, phone number, and hours
🟢 Tip: The more complete your profile, the higher you’ll rank in local search results and Google Maps.
📝 2. Use the Right Keywords on Your Website Keywords are the terms your potential customers search on Google.
Examples: Instead of “home,” use “home cleaning services in Irbid”
Instead of “menu,” use “best shawarma menu in Amman”
Where to use keywords: Page titles
Headings (H1, H2)
Body text
Image alt tags
Meta descriptions
Use tools like Ubersuggest or Google Keyword Planner to find relevant keywords.
🔗 3. Improve Your Website’s On-Page SEO Simple changes to your website can improve SEO fast.
Quick Fixes: Use short, descriptive URLs (e.g., yoursite.com/services/graphic-design)
Add internal links between your pages
Optimize images (small size, relevant file names, and alt text)
Include clear calls-to-action (e.g., Book Now, Contact Us)
📱 4. Make Your Website Mobile-Friendly More than half of website visits come from phones. If your site doesn’t work well on mobile, Google will push you down in rankings.
Check: Is your text easy to read on phones?
Do buttons and forms work on mobile?
Is your site fast to load?
Use Google’s Mobile-Friendly Test to find out.
💬 5. Create Quality, Helpful Content Google wants to show users the most helpful content. So share your knowledge!
Ideas: Blog posts answering FAQs
How-to guides (e.g., “How to clean silver at home”)
Customer case studies
Video tutorials or service explainers
🟢 Tip: Focus on helping, not selling. This builds trust and SEO authority.
🌐 6. Get Backlinks from Other Sites A backlink is when another website links to yours. Google sees this as a vote of trust.
How to get backlinks: List your business in online directories
Write guest posts on local blogs or industry websites
Get featured in local news or partner websites
Ask suppliers or partners to link to your site
📊 7. Track Your Progress with Free Tools Must-use tools: Google Analytics – tracks your website traffic
Google Search Console – monitors your search performance
Google Business Dashboard – insights into local visibility and calls
🎯 Final Thoughts SEO doesn’t need to be complicated. With consistent, basic practices, your small business can stand out online, attract new customers, and grow without spending a fortune.
Start with the low-hanging fruit—optimize your Google Business Profile, use local keywords, and improve your website. Over time, your efforts will pay off.
